“The UK’s leading seed-stage B2B SaaS VC fund.” With a 73% success rate from seed to Series A, Episode one sought to set itself apart from its competitors in the Venture Capital market. The London VC sector was crowded, competitive and noisy, and they wanted to be different. Previously investing in start-ups such as Zoopla, Attest and Carwow, E1’s reputation was widely recognized, but their website and branding failed to reflect this. They wanted to rebrand and create a website that would help generate interest among the most promising tech start-ups - so the choice to take an investment from E1 was more appealing. Extensive research established two things about the brand. Firstly, E1 is composed of people who have previously been founders and operators themselves. Secondly, these people have decades of knowledge and experience in VC under their belts. These two highlighted aspects of E1’s brand ultimately defined their revamped brand identity.