Ekstra Bladet

Every month, nearly two million Danes hit *ekstrabladet.dk*. But news habits are shifting fast, and the country’s biggest tabloid needed a digital experience built for today’s readers—and tomorrow’s. We teamed up with Ekstra Bladet to rethink the entire flow: faster overview, sharper hierarchy, and storytelling that blends text, video, and sound without slowing readers down. The new expression keeps the bold EB attitude, supported by a bespoke typeface from Playtype and a cleaner, more scannable UI. The result is a future-ready platform built for speed, mobile, and 600+ million yearly page views. A system that scales, a structure the newsroom can grow with, and an experience that speaks to the next generation of news consumers.