Droplet IV
Startup of the Year CVIC Denmark 2023
![](https://www.datocms-assets.com/73129/1716566059-35.jpg?auto=compress&fm=webp&q=75)
Client: Droplet IV
Timespan: August - September '23
Key Focus: Branding
![](https://www.datocms-assets.com/73129/1716566148-3.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1716566176-59.jpg?auto=compress&fm=webp&q=75)
With a redefined colour scheme centred around their name ‘Droplet’, cool blues and whites mimic water tones, emulating tranquillity and cleanliness. Warm yellows and oranges are used for colour signposting.
![](https://www.datocms-assets.com/73129/1717576506-droplet.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1716566159-39.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1716566203-70.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1716566192-65.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1716566224-brand.jpg?auto=compress&fm=webp&q=75)
Their transformed logo and typography encapsulates their sterile and sustainable nature.
![](https://www.datocms-assets.com/73129/1716566234-group-628708.jpg?auto=compress&fm=webp&q=75)
The Visual ID was designed with medical demonstrations and diagrams in mind due to the medicinal nature of the client, so extra attention was also made to its compatibility with graphs.
![](https://www.datocms-assets.com/73129/1716566766-66.jpg?auto=compress&fm=webp&q=75)
Kudos to
Client Lead / Jamie Vaughan
Strategist / Gabby Olivas
Visual ID Designer / Lukas Jurcik
Logo Designer / Alexander Spliid