Colibri

Nasstar

Client: Colibri

Timespan: March '24

Key Focus: Branding

Colibri Digital, as part of Nasstar group, operates at the centre of the complex world of emerging technologies, harnessing tech solutions to help businesses move forward, one data point at a time. Because of its position as a leading specialist provider, Colibri wanted a visual identity that reflected its established reputation. Say goodbye to the logo made out of PowerPoint ten years ago, and instead welcome the result: a smart and modern re-branding that still maintains the same feel (though looks better, if we do say so ourselves…). The updated design highlights the cutting-edge specialist services provided by Colibri, whilst still emulating its playful side through the vibrant colours and hummingbird logo. The hummingbird was an aspect that Colibri was keen to preserve, highlighting the company’s agility, speed and precision. As a result, the updated logo reflects a more streamlined, calculated representation, consistent with the brand identity.

A brand video also conveys the launch of the new Colibri position, with further case study films in production at the moment. Through implementing video visuals, Colibri sets itself up for further media campaigns with widespread B2B reach potential and higher site interaction.

Although other colour schemes were explored, Colibri were eager to keep their original vibrant blues and purples. These pops of colour are balanced by a neutral cool grey, instilling a sense of trust between businesses. Though still reminiscent of the original branding, the updated gradient colour visuals set Colibri apart from its competitors, making its brand instantly recognisable.

The typography reflects Colibri’s digital and professional presence, using the same font for both logo and headlines to echo the company’s steadfast reliability.

Kudos to

Client Lead / Dženita Džindo

Strategist / Anthony Cheung

Strategist / Sofie Henriksen

Designer / Christopher Ashton

Creative Specialist / Lukas Gottlieb

Colibri

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