Timespan: Oct '20 - Feb '21
Key Focus: Naming and Branding
The naming exercise began with hundreds of potential candidates before choosing Certainly.
The three dots of the logo are inspired by the common symbol of online chatting, and they shapeshift to mimic different digital behavior of listening, thinking, typing and searching.
The surrounding identity is playful and flexible, with friendly bespoke illustrations and icons rounding out the rest of the scalable and recognizable identity.
“The brand that Signifly created has helped us achieve everything we hoped for and more."
Brand Strategy / Malthe Mogensen
Visual Identity & Art Direction / Alexander Spliid
Digital Design / Søren Schrøder
Motion Graphics / Trine Rønsholdt
Icons / Kristoffer Balzer Nielsen
Illustrations / Lilla Bardenova