New Works, a Scandinavian design studio focused on modern craftsmanship and materials, had a desire to better connect and sell to consumers directly, also sharing their philosophy around design. To bridge the gap between brand storytelling and effective ecommerce, the new website balances a seamless buying experience with engaging stories around every product. The solution is built on the Shopify Storefront API, allowing for greater flexibility than standard ecommerce stores, and is complemented by a content management system (CMS), enabling New Works to reveal the stories behind each product.