Realising people potential
Client: BPI - Business Partnering Institute
Timespan: Apr '22 - Sep '22
Key Focus: Brand Platform & Identity
BPI’s brand graphic element is a visual representation of the change and impact BPI brings to the usual ways of thinking and doing finance. While the repetition of Is represents the data, organization, and pragmatism, the inclined I shows the mission of BPI to change the traditional and make the finance world more exciting and innovative. BPI is the one that makes a difference, the first mover, working at the forefront of the future of finance.
BPI’s Display Numbers are inspired by building blocks that were put in order.
BPI's communication brings minimalist, contemporary and sharp infographics.
Strategy lead / Sofie Henriksen
Design lead / Alexander Spliid
Web design / Caroline Vestergaard Reiter
Design / Natalia Garcez