Making it easier for people to help

BlodDonors Denmark came to us for guidance on how to use a more digital approach to recruiting new donors and helping the existing ones keep track of their appointments. We pitched a concept with a dedicated app for both the donors and nurses. The app could not only keep track of previous appointments, book new ones, and find hospitals, but also send out emergency notifications if certain types were needed.

We also redesigned their sign-up flow and created a video explaining the benefits of a more digital approach to blood donation.

BlodDonorer Danmark
Strategic lead:
Sara Friis Bache
Key focus:
Demonstrating the benefits of a digital-first approach