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Work overview

Anyday

Buy now. Pay anyday.

Client: Anyday

Timespan: 2021

Key Focus: Branding

Anyday is a transparent alternative to the traditional BNPL (buy now, pay later) solutions. Their business model is built to battle and effectively eradicate the unpleasant surprises of extra interest fees that you’ll find in small print on the existing solutions on the market. In trying to enter an industry ruled by big industry players with deep pockets, the company needed to find a way to build market share in a competitive space while challenging the fundamentals of the category. The solution: when they go big, go super small. This meant first defining the brand position and translating it into an identity. Then, they zoomed in on the most essential moment - where the shopper has to decide how to pay, creating a B2B-first strategy to convince shops to include Anyday as a payment provider on their site.

+1200

Online stores onboarded

20%

Market share increase

45%

Month on month consumer growth (shoppers)

25%

Month on month customer growth (stores)

Adding a cape to the wordmark. Enforcing our position as an underdog in a world of villains.

A fresh and honest visual expression

“The way the BNPL (buy now pay later) category works is fundamentally flawed and extremely unethical if you ask us. Today it works as a microloan where businesses make money on extra fees and interest - pretty much making money on others’ misfortunes. The result is a skewed structure of incentives where businesses make more money when their customers can’t pay. That’s not just unethical, it's unnecessary and goes against the true purpose and potential of BNPL.” - Jonas Overgaard, founder and CEO of Anyday

Related work

Ofélia

Humanizing the online experience

Client: Ofélia

Partnership Lead: Nicklas Rønning

Timespan: '22

Key Focus: Ecommerce

As the go-to boutique for women’s high-end European fashion in Quebec, Ofélia is built off the premise that the customer experience is at the forefront of what they do. Through curated product selection and impeccable customer service, Ofélia has developed a reputation for providing their customers with a premium experience from start to finish. So how does a company like Ofélia, ensure they can meet the same premium standards they have set for themselves when expanding their business offerings by going digital? Ofélia felt their online presence lagged behind the high-end service they offered in-store. With a catalogue-style product list as their main online store feature, customers had been required to contact Ofélia store representatives when looking for information regarding sizing, colour, and inventory availabilities. While functional, the founders of Ofélia found this catalogue-style format failed to meet the Ofélia promise of start-to-finish excellence. With our help, Ofélia embarked on a complete overhaul of their digital platform, enhancing customer experience through refined design features within the UX & UI. Additionally, Ofélia was able to expand its business offerings with an e-commerce store that enabled customers to shop from the comfort of their homes. Built-in features such as the “wardrobe” assistant offer clients a personal stylist ready to help at a moment’s notice, giving shoppers the freedom to navigate the site themselves while also having the option to get instant help from a real representative. To mimic the in-store experience, special attention was also paid to the design layout of the online store; Online product displays were made similar to those found in-store, allowing customers to experience the same premium Ofélia service no matter how they choose to shop.