Anyday
Buy now. Pay anyday.
![](https://www.datocms-assets.com/73129/1666258264-anyday-lady.jpg?auto=compress&fm=webp&q=75)
Client: Anyday
Timespan: 2021
Key Focus: Branding
+1200
Online stores onboarded
20%
Market share increase
45%
Month on month consumer growth (shoppers)
25%
Month on month customer growth (stores)
![](https://www.datocms-assets.com/73129/1666258519-anyday-icons.jpg?auto=compress&fm=webp&q=75)
Adding a cape to the wordmark. Enforcing our position as an underdog in a world of villains.
![](https://www.datocms-assets.com/73129/1666262905-anyday-colors-2.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1666258570-anyday-gilroy.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1666258601-anyday-icons02.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1666258615-anyday-icon.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1666258646-anyday-examples.jpg?auto=compress&fm=webp&q=75)
A fresh and honest visual expression
![](https://www.datocms-assets.com/73129/1666258724-anyday-user-journey.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1666258759-anyday-phone.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1666258787-anyday-phones.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1666258814-nike-app.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1666258850-anyday-payment.jpg?auto=compress&fm=webp&q=75)
“The way the BNPL (buy now pay later) category works is fundamentally flawed and extremely unethical if you ask us. Today it works as a microloan where businesses make money on extra fees and interest - pretty much making money on others’ misfortunes. The result is a skewed structure of incentives where businesses make more money when their customers can’t pay. That’s not just unethical, it's unnecessary and goes against the true purpose and potential of BNPL.” <ul> <li>Jonas Overgaard, founder and CEO of Anyday</li> </ul>
![](https://www.datocms-assets.com/73129/1666271523-anyday-10k.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1666258920-anyday-squares.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1666258962-anyday-billboard.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1666258986-anyday-desktop.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1666259013-anyday-websites.jpg?auto=compress&fm=webp&q=75)