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Work overview

Anyday

Buy now. Pay anyday.

Client: Anyday

Timespan: 2021

Key Focus: Branding

Anyday is a transparent alternative to the traditional BNPL (buy now, pay later) solutions. Their business model is built to battle and effectively eradicate the unpleasant surprises of extra interest fees that you’ll find in small print on the existing solutions on the market. In trying to enter an industry ruled by big industry players with deep pockets, the company needed to find a way to build market share in a competitive space while challenging the fundamentals of the category. The solution: when they go big, go super small. This meant first defining the brand position and translating it into an identity. Then, they zoomed in on the most essential moment - where the shopper has to decide how to pay, creating a B2B-first strategy to convince shops to include Anyday as a payment provider on their site.

+1200

Online stores onboarded

20%

Market share increase

45%

Month on month consumer growth (shoppers)

25%

Month on month customer growth (stores)

Adding a cape to the wordmark. Enforcing our position as an underdog in a world of villains.

A fresh and honest visual expression

“The way the BNPL (buy now pay later) category works is fundamentally flawed and extremely unethical if you ask us. Today it works as a microloan where businesses make money on extra fees and interest - pretty much making money on others’ misfortunes. The result is a skewed structure of incentives where businesses make more money when their customers can’t pay. That’s not just unethical, it's unnecessary and goes against the true purpose and potential of BNPL.” <ul> <li>Jonas Overgaard, founder and CEO of Anyday</li> </ul>

Related work

Rehaler

Launching the world's first drug-free migraine treatment

Client: Rehaler

Partnership Lead: Alexander Spliid

Timespan: '18-'19

Key Focus: Name, Brand, App

It is estimated that 10-15% of the world's population suffers from migraines. Most of the current treatment methods are either ineffective or require large amounts of drugs. The team at Rehaler have set out to change this. After 3 years in development by leading scientists, in 2019 Rehaler was finally ready to launch the world's first drug-free migraine treatment. Using a breathing device together with an monitoring app patients can alter the Oxygen-level in the brain and stop attacks before they turn servere. We helped Rehaler launch their product on a global scale. We did the naming, visual identity, app design, and launch materials that made a splash and got awarded for its design.