Français Contact
Work overview

Acezone

Don't Play. Win.

Acezone case study

Client: Acezone

Key Focus: E-commerce

The Danish e-sports headset brand Acezone enjoyed success in the B2B market but needed a strong position and e-commerce experience to resonate with the B2C market. To break through the noise, Acezone targeted thriving and aspiring e-sports athletes, challenging the notions that gaming is just "playing games". The result is a clear brand position to elevate your performance, a mantra to "Don't play. Win.", and a bold visual ID and e-commerce site.
Acezone case study — Signifly
Acezone case study — Signifly
Acezone case study — Signifly

Don’t Play. Win. Speaks directly to the gamers that identify more as athletes and aspire to be professionals.

Acezone case study — Signifly
Acezone case study — Signifly
Acezone case study — Signifly

Don’t Play. Win. Virtual sticker

Acezone case study — Signifly
Acezone case study — Signifly
Acezone case study — Signifly
Acezone case study — Signifly
Acezone case study — Signifly
Acezone case study — Signifly

Showcasing and elevating the advanced technology going into each headset.

Acezone case study — Signifly
Acezone case study — Signifly
Acezone case study — Signifly

Along with the e-commerce website we also launched a knowledgebase teaching players tips from experts and pros

Acezone case study — Signifly
Acezone case study — Signifly
Acezone case study — Signifly

Kudos to

Project Manager / Mathilde Ive

Lead Strategist / Mads Lindum

Lead Developer / Ewa Utracka

Lead Developer / Christoffer Skytte Wielsøe

Lead Designer / Søren Schrøder

Related work

Blurry

Your music matters

Phone showing the website

Client: Blurry / Snafu:Records

Partnership Lead: Mads Lindum

Key Focus: Digital product MVP Build

The Swedish record label, SNAFU, had identified that many musicians today have folders stacked with unfinished beats. Too much great music with potential left to collect dust. To break through the noise and help musicians collaborate on unfinished projects, SNAFU developed a platform that lets users connect based on their music rather than fame or streams. Leveling out the playing field between established and upcoming artists.