7-Eleven
We’ve got you covered.
![](https://www.datocms-assets.com/73129/1664449933-7-eleven-hero.jpg?auto=compress&fm=webp&q=75)
Client: 7-Eleven Norvège
Timespan: Jan '20 - present
Key Focus: Brand & Digital
Defining and designing the brand hierarchy of 7-Eleven.
![](https://www.datocms-assets.com/73129/1666183718-streger-i-farver.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1666184013-rejse-til-paris-tilbud-croissant.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1666185985-group-8986.jpg?auto=compress&fm=webp&q=75)
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Ongoing food concepts help position 7-Eleven as the go-to food destination for convenient, well-priced, delicious delights.
![](https://www.datocms-assets.com/73129/1666191920-group-8986.jpg?auto=compress&fm=webp&q=75)
A full set of playful illustrations paired with witty copy-writing adds a spark of joy to the communication.
![](https://www.datocms-assets.com/73129/1666189744-summer-2022.jpg?auto=compress&fm=webp&q=75)
Inspired by the global 7-Eleven identity, the new brand expands on the core values of fun, adventure, energy, and freedom.
![](https://www.datocms-assets.com/73129/1666188833-outdoor-5-large.jpeg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1666188958-fast_materiale4.jpg?auto=compress&fm=webp&q=75)
Campaigns and collaborations with Coca-Cola, Red Bull, and Monster create buzz and cross-promotion in stores.
![](https://www.datocms-assets.com/73129/1666189344-outdoor-5-large.jpeg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1666189363-group-8987-large.jpeg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1666189389-outdoor-56-large.jpeg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1666189404-some.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1666189434-frame-328-large.jpeg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1667211371-200_appears-one-at-a-time.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1667211650-group-8988.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1667211693-slide-5.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1667218921-group-73.jpg?auto=compress&fm=webp&q=75)
Along with the brand work we worked in parallel to transform 7-Eleven digitally, including the design of new and existing 7-Eleven apps.
![](https://www.datocms-assets.com/73129/1667217810-group-8989.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1667217840-frame-285.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1667217912-group-8991.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1667217947-frame-283.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1667217968-frame-8453.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1667217997-spotify.jpg?auto=compress&fm=webp&q=75)
From custom playlists in every store to reimagining convenience store. We’ve elevated everything.
![](https://www.datocms-assets.com/73129/1667218059-frame-8456.jpg?auto=compress&fm=webp&q=75)
![](https://www.datocms-assets.com/73129/1667218081-screen-shot-2022-08-17-at-10-18-2.jpg?auto=compress&fm=webp&q=75)
Samples of OLD Identity
![](https://www.datocms-assets.com/73129/1667218239-group-8992.jpg?auto=compress&fm=webp&q=75)
Samples of NEW Identity
![](https://www.datocms-assets.com/73129/1667218125-group-8990.jpg?auto=compress&fm=webp&q=75)
Kudos to
Client Lead / Hedvig Aanesen
Project Manager / Jana Opsahl
Lead Strategist / Mads Lindum
Lead Design / Martin Balle
Illustrations / Lilla Bardenova
Illustrations & Graphic design / Natalia Garcez