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Client: 7-Eleven Norway
Timespan: Jan '20 - present
Key Focus: Brand & Digital
Defining and designing the brand hierarchy of 7-Eleven.
Ongoing food concepts help position 7-Eleven as the go-to food destination for convenient, well-priced, delicious delights.
A full set of playful illustrations paired with witty copy-writing adds a spark of joy to the communication.
Inspired by the global 7-Eleven identity, the new brand expands on the core values of fun, adventure, energy, and freedom.
Campaigns and collaborations with Coca-Cola, Red Bull, and Monster create buzz and cross-promotion in stores.
Along with the brand work we worked in parallel to transform 7-Eleven digitally, including the design of new and existing 7-Eleven apps.
From custom playlists in every store to reimagining convenience store. We’ve elevated everything.
Samples of OLD Identity
Samples of NEW Identity
Client Lead / Hedvig Aanesen
Project Manager / Jana Opsahl
Lead Strategist / Sofie Henriksen
Lead Design / Martin Balle
Illustrations / Lilla Bardenova
Illustrations & Graphic design / Natalia Garcez