If you feel like you wasted a year in the pandemic, fear not. Win it back with a 2-year STX.

Corona sent young people home, and ruined all plans of gap year, study abroad and etc. They felt like they wasted for entire year on nothing. Luckily our client had a product that could save this traumatic feeling. A 2 year education, rather than 3 years. We saw this as a relevant competitive advantage and created a response to that with a character that would go far not to waste his year.

Client:
2-årig STX
Timespan:
Summer 2021
Key focus:
Recruitment campaign
We filmed different scenarios of possible canceled events and waited. And when the news came out ...
... we responded
We also created a short, yet cheeky film to explain the concept of a 2-year long education instead of 3.