A Signifly.Event series
A Signifly.Event series
Meeting and exceeding customer expectations: Driving valuable differentiation in digital commerce
There once was a time when moving online was reserved for a few daredevils and frontrunners. DC2 received star status and was viewed as the golden key to unlock growth. One-week delivery was considered fast, and customer service that you could actually get a hold of online was groundbreaking.
These days are long gone, but digital commerce and customer expectations of receiving a relevant and personalised experiece is very much alive and well. Transaction value is expected to show an annual growth rate (CAGR 2024-2028) of 5.87%, resulting in a projected total amount of US$28.45bn by 2028 in Denmark alone. Excelling in digital commerce is no longer reserved for the few, and with growth and maturity come higher customer expectations.
Clear differentiation in product, brand, and customer experience can make or break your online success.
In two exclusive events, we will partner with Agillic and Shopify to explore the key differentiators for creating a world-class digital shopping experience in 2024. Our focus will be on 1:1 personalisation at scale and how AI is setting new standards in the commerce space. We'll showcase compelling examples of branded experiences that build customer loyalty and delve into best-in-class design and technology that exceed online customer expectations.
You can expect hands-on inspiration and actionable ideas for implementation specific for your case and the stage your are at with your customer interactions and experience. Additionally, we will provide practical frameworks and methods for measuring progress.
Both events are invite-only, and we will be a smaller crowd, allowing for sharing of ideas, personalised guidance and valuable insights for your unique case.
01.Event - Signifly & Agillic
How personalised experiences drive customer loyalty and increase conversions?
- Date
- Time
- Location Vesterbrogade 40, 1666 København V
01.Event - Signifly & Agillic
What to expect from the first event?
42% of consumers prefer retailers who remember their preferences and tailor their omnichannel communication and the shopping experience accordingly. This highlights the importance of leveraging data to deliver the right message at the right time, customise product recommendations, advertising messages, and loyalty programs.
In our first event, we will focus on the role of personalized communication in creating a successful online experience. Joined by Rasmus Houlind, the author of Hello $FirstName: Profiting from Personalization and Make It All About Me and Chief Experience Officer at Agillic, we will share valuable insights and lead an interactive workshop, offering concrete tools and tailored advice for your specific case.
Here’s what you can expect:
- How to create value with personalised communication.
- A unique framework that reveals how to get a positive ROI with a personalisation project.
- Concrete ideas for implementation in campaigns, marketing automation and on your website.
- Overview of relevant KPIs, expected value and practical ways to measure value.
We look forward to seeing you there!
01.Event - Signifly & Agillic
Agenda / Event 1
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Welcome & coffee
Get settled and find a comfortable seat. We promise wark coffee and freshly baked croissants.
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Introduction and keynote
— Sofie Henriksen, Director of Strategy & Business Design at Signifly
How can you create a customer experience that consistently makes customers choose you over your competitors? And what role does personalization play in achieving this?
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Workshop & Lunch /Agillic
— Rasmus Houllind, Personalisation author and Chief Experience Officer at Agillic
Discover the essence of personalised communication in an interactive workshop facilitated by Rasmus (sandwiches will be served).
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Closing the show with a case and some final last advice
— Patrick Kofoed, Digital Product Manager at Uno-X Mobility Danmark
Patrick from UnoX will share his case in working with Agillic and Signifly.
01.Event - Your speakers
Speakers
02.Event - Signifly & Shopify
How to craft unforgettable shopping experiences that make customers come back?
- Date
- Time
- Location Vesterbrogade 40, 1666 København V
02.Event - Signifly & Shopify
What to expect from the second event?
All payment options available, shopping directly through social media, paying with one click. Simply meeting the expectations for a good shopping experience is tougher than ever, and customers often only give you one chance. And what does it require if you want to do more than just meet expectations?
How can you leverage your brand to give your customers something unexpected, leaving them wanting more?
In the second event, we will discuss the famous balance between brand and conversion and talk strategies on how to use your brand to engage customers deeply while still optimising for conversion.
You will learn about the latest trends and best practices in commerce that help brands stand out and win customer loyalty and how to utilise Shopify’s ecosystem to enhance the shopping experience.
02.Event - Signifly & Shopify
Agenda / Event 2
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Welcome & coffee
Get settled and find a comfortable seat. We promise wark coffee and freshly baked croissants
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Introduction & keynote
— Mathilde Ive, Managing Director at Signifly CPH
How do you differentiate on user and brand experience in online shopping in 2024?
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Workshop & Lunch /Shopify
Dougie Marshall, Senior Sales Executive, Shopify
Get familiar with the newest opportunities on how to elevate your shopping experience.
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Closing the show with a case and some final last advice
Case & Speaker TBA
02.Event - Your speakers
Speakers
Reach out