Opinion
30.09.24
L'état d'esprit MVP nuit-il à l'expérience utilisateur?
Le concept du MVP est passé de l'innovation à un prétexte de réduction des coûts. Au lieu de conquérir les cœurs et les parts de marché, les MVP tombent souvent à plat, livrant des expériences médiocres. Gijs Millenaar, stratège principal chez Signifly, remet en question la pratique courante de lancer des « produits minimums viables » dans son article d'opinion pour le média tech danois ITWatch.
What's poppin'
Latest news
Opinion Aug 26
Is AI quietly ruling your brand out before the customer ever sees it?
Customers have always shopped from a mental shortlist. Now AI helps build that shortlist before they even open Google, and if your brand isn't on it, there may be no click left to optimize for. Patrick Rønning, co-founder and director at Signifly, unpacks what that shift means for e-commerce brands in his opinion piece for Danish trade media, DetailWatch.
News Aug 17
Denmark digitizes prenatal records nationally for the first time
A pregnant woman's medical history in Denmark has always traveled on paper between healthcare professionals. Until now, that is. We helped Sundhed.dk and the Danish Health Data Authority design Graviditetsvisningen, the first national solution letting that data follow her digitally, region to region.
News Aug 17
London studio builds on its founder-first reputation with a new Lead Consultant
We're strengthening our commercial team in London. Craig Slade joins Signifly London as Lead Consultant.