Saga Swimwear

Saga, a new Danish swimwear brand made from recycled plastics, struggled to break out of generic, tropical beach tropes and stand out against the crowd. In an effort to carve out a distinct brand, Saga wanted to challenge the picture-perfect palm trees and turquoise waters of its competitors’ visuals by creating an edgier, bolder brand. A new name, new brand story, new visual identity, and new e-commerce website helped unfold Saga’s essence and develop a raw, natural universe for their colorful products to live.