Petshape

A fail-fast approach to quickly test strategy and target group.

Client: Petshape

Timespan: '18

Key Focus: Go-to-market strategy

Petshape's health supplements for pets had a defined product but lacked a visual and communicative foundation. To establish a brand that resonated with audiences and differentiated from competitors, three directions of communication, strategy, and visual identity were tested and tracked among the target group. The winning combination, a playful, friendly take on packaging was then rolled out – ensuring a strong starting point for the brand.

Petshape logotype with paws

Petshape badges for casts and dogs

Packaging design for Cats and Dogs

Packaging design for Dogs

Product page for the Petshape webshop

Packaging design for Cats

Webshop for Petshape

Collection page for Petshape

Mobile version of the Petshape webshop