A day in a prison guard uniform

To show the Danish public a glimpse of the education as well as the daily duties of a prison guard, we created the mini series “A day in the Uniform”, where we follow four influencers competing against each other in teams in becoming the best prison guard team of the day.

Key focus:
Creating visits and engagement to campaign site

151.193 New users on site

+13.200.000 Media impressions

Episode 1: Handcuffs & Rubber Cell
Episode 2: Warm urine and cold beatingsEpisode 3: Handcuffs & Rubber Cell
Episode 3: Handcuffs & Rubber Cell