Artisanal, authentic, aesthetic design

KOLEKTO has no shortage of creativity. The two founders combined their expertise in architecture and graphic design to produce sustainable toys and home decor with a playful, thoughtful edge. When it came to digital marketing and scaling their business, we then wanted to leverage their existing value propositions and give them the tools to streamline their e-commerce flow, identify effective target markets and messages, boost sales, and ultimately free up their time to focus on the creative process.

Our solution rolled out in two different projects: 1. New e-commerce flow to optimize their customization process 2. Signal mining experiments to identify their strongest audience segments and messages

Client:
KOLEKTO
Partnership lead:
Søren Schrøder and Mads Lindum
Timespan:
April 2020
Key focus:
marketing channel optimization, e-commerce flow

Personalized and optimized

Updated e-commerce flow both empowered customers to add personalized additions to their purchases and cut manual labor by KOLEKTO

Data-first strategy

Signal mining experiments challenged their own assumptions and provided a guide for future strategy

Driving down cost-per-click

Running several small experiments helped drive down CPC for their marketing campaigns, with the winning campaign costing just $0.41 per click

Signal mining: spend less, convert more

Signal mining is a data driven process, where we use small experiments to test our assumptions and build a bullet-proof strategy.

We identified three main value propositions and three different target audiences. By utilizing a matrix and running several small experiments, we were able to zoom in on the messages and audiences that converted best. The result: a clear and unbiased winning combo that could be integrated into KOLEKTO's marketing strategy.

Learn more about signal mining

Engraved boxes
Web design
Web design for customization
Customization flow
Signal mining advertisements
Signal mining advertisements