Danish strategic agency Is It A Bird is on the forefront of human centered innovation. They help companies understand their customers and turn insights into new business opportunities. “Is It A Bird” is not your average consultancy firm. They are young, fresh, unimpressed and quirky, both in their approach and in how they present themselves. But while they are working with some of the worlds largest companies and organisations their own online presence fell short in communicating just how unique and pioneering this agency actually is.
We worked in close collaboration with “Is It A Bird” to truly understand what makes them so unique. We quickly discovered that the company, who appropriately resides in an old mechanics garage, needed a online identity as bold and vibrant as the actual people working there. A combination of a startup-like naivety and seasoned expertise.
The new site manifests “Is It A Bird” as a top consultancy firm with a very different approach to strategy. The final product is a bold and confrontational website. The mantra of “Questioning everything” is imbued in every page. Large vibrant surfaces with short and provocative copywriting forces the visitor to stop and think. Combined with a buzz section full of insights and Cases showcasing the work of the agency, the new online presence perfectly portrays a very different and innovative strategic agency.