Psoriasis in one of the worlds most wide-spread skin diseases and an estimated 3% percent of the world's population is living with psoriasis. The Danish medical company Leo Innovation Lab is taking a different approach to treating the disease. Along with traditional treatment they offer patients a range of digital tools that makes living with psoriasis easier.
Together with Leo Innovation Lab we created a brand and built a webshop that is the first ever to be focusing on people living with psoriasis. On the site we built a productfinder that makes it easy to self-diagnose and find the product that suits your specific needs.
We went from early concept, to a fully functional e-commerce platform in a crazy fast 100 days. Including naming, visual identity design, user testing and building the productfinder. The store has launched in the UK and more countries are soon to come.