Biography
Solving complexity with intuitive design and deep user understanding

Søren brought his 10+ years of agency experience to Signifly back in 2015. As a UX'er he seeks to solve complex issues through intuitive design and a deep understanding of and empathy for human behaviour.

Before starting at Signifly, Søren worked for various agencies. As well as being a designer, he has also held positions as a front-end developer and team lead in some of Denmark’s foremost agencies.

Originally holding a degree in multimedia design, he has added to his skillset in the agency world by working with real clients and projects, honing his craft along the way.

Søren was lead designer on such prominent projects as Maersk Line, DR, Rema1000 and the Danish Road Directorate and coined the phrase 'Fizz'.