Finding what makes humans tick

Sofia joined Signifly’s Montreal office as a Junior Creative Strategist in November 2021 to help our ambitious clientele tackle complex business challenges. After studying Journalism, Sofia honed her strategic skills as the lead marketer of a start-up, and today, she excels at creative problem solving and communication.

Her approach to work is always rooted in the human experience, and she uses iterative, agile methods to find the key insights needed to develop new business models, creative campaigns, and unique brand positions.

Outside the office, Sofia is drawn to the great outdoors, engaging in overnight hiking trips, skiing, and mountain biking. She even has her level 1 avalanche certification for backcountry skiing!