Driven by a curiosity of human behavior and cultural meaning

Phoebe joined Signifly’s Copenhagen office as a Creative Strategist in October 2022. After graduating with a master’s in anthropology, Phoebe used her keen ethnographic research and analysis skills to mine for sharp human insights. Her approach to strategy remains founded on a cultural and human-centric lens, and it’s this curiosity in human behavior that helps Phoebe advise clients on tapping into culturally relevant spaces with authenticity.

Outside the office, Phoebe gets her kicks in the kitchen – indulging in all things delicious like cooking, eating, growing vegetables, and foraging for herbs and mushrooms.