The worlds first store dedicated to people living with psoriasis.

PROBLEM

Psoriasis in one of the worlds most wide-spread skin diseases and an estimated 3% percent of the world's population is living with psoriasis. The Danish medical company Leo Innovation Lab is taking a different approach to treating the disease. Along with traditional treatment they offer patients a range of digital tools that makes living with psoriasis easier.

SOLUTION

Together with Leo Innovation Lab we created a brand and built a webshop that is the first ever to be focusing on people living with psoriasis. On the site we built a productfinder that makes it easy to self-diagnose and find the product that suits your specific needs.

RESULTS

We went from early concept, to a fully functional e-commerce platform in a crazy fast 100 days. Including naming, visual identity design, user testing and building the productfinder. The store has launched in the UK and more countries are soon to come.

Launch website

CLIENT

HelloSkin

PROJECT

Brand identity and website

WE DID

__  Naming
__  Visual Identity
__  UX Design
__  Webdesign
__  User testing
__  Development

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